ON THE SLY collaborated with NVE Experience Agency to develop the sound design for an immersive brand installation for Zacapa Rum, using audio and projection mapping to tell the brand’s origin story, Tales From Above The Clouds.

The experience was built around a central interactive table, projection-mapped to trace Zacapa’s journey from sugar cane fields to ageing barrels in the Guatemalan highlands. We created the soundscape to support this narrative, drawing on environmental textures such as rainforest ambience, birds, rivers and mountain winds, alongside a native Latin American narrator and traditional musical elements.

As guests explored the installation, the audio guided the pacing and atmosphere of the experience. Working closely with the visual team, the sound design reinforced place, process and heritage, helping visitors move through different stages of the story before arriving at the mixologist-led tasting.

ON THE SLY produced the immersive soundscape and oversaw the integration of the video elements created from Zacapa’s existing brand assets, ensuring the visuals and audio worked together as a single narrative experience.

This project forms part of ON THE SLY’s work creating immersive and spatial audio experiences for installations, environments and brand activations around the world.