Bringing you some audio sunshine with the brand new sound of Virgin Radio UK!

Virgin Radio UK tasked us with creating a new fun pop-rock sound with a whole new set of custom jingles, an updated sonic logo, building on our previous sonic, and there’s even a new strap-line to boot, featuring none other than Chris Evans & Graham Norton.

Taking cues from some of the greatest music from the 60’s, 70’s and beyond, at On The Sly, we were tasked with creating new sonic branding to reflect the classic instrumentations and vibes of those eras, but with a contemporary twist. The result… A warm yet fresh new feel to compliment the songs and make those legendary tracks sound as relevant today as ever.