Custom Jingles – Spring 2023

Virgin Radio UK commissioned ON THE SLY to produce a bespoke, station-wide jingle package for Spring 2023.

Building on our previous sonic work for the station, the brief was to introduce a more fun, pop-rock energy while retaining the recognisable Virgin Radio UK sound. We developed a refreshed sonic logo and a set of sung themes that evolve the existing identifier without losing its familiarity.

Working in the studio with a team of songwriters, musicians and vocalists, the package combines punchy live instrumentation with confident vocal performance, delivering a brighter, more playful tone across the network.

The result is a cohesive musical identity that feels updated but unmistakably Virgin Radio UK.

The same musical discipline underpins our work across broadcast and live experiences internationally.