ON THE SLY produced a custom jingle package for Virgin Radio France, bringing a fresh musical identity to the station’s pop-rock format.

Virgin Radio stations share a recognisable global brand attitude, but each market requires its own musical character. The brief for the French network was to create jingles that reflected the station’s energetic rock and pop positioning while sitting naturally alongside the music on air.

The resulting package combined strong melodic hooks with contemporary production, creating clear brand moments that reinforced the station identity without interrupting the flow of the playlist.

This work formed part of ON THE SLY’s wider collaborations with Virgin Radio stations internationally, delivering bespoke musical branding for major market broadcasters.