ON THE SLY produced multiple jingle packages for Virgin Radio Dubai, supporting The UAE’s Number 1 Hit Music Station.

Developed across several updates, the work combined contemporary CHR-style jingles with establishing the station’s sonic identity, creating clear brand moments designed to sit naturally alongside the playlist.

The musical branding was designed to support the station’s high-energy output while maintaining a consistent musical signature across the schedule. Alongside the core jingles, the wider station sound included supporting elements such as music beds and branded song intros and song outros, helping reinforce Virgin Radio Dubai’s on-air identity.

This work formed part of a long-running station sound relationship with the network.

ON THE SLY has also developed musical branding for multiple Virgin Radio stations internationally, including the UK and France.