When iHeartMedia’s WMIA in Miami relaunched as Totally 93.9 – All 90s, All The Time, ON THE SLY was commissioned to create a bespoke jingle package to support the station’s new format.

The brief was to capture the character of 90s pop and R&B while presenting it in a contemporary radio sound. We developed a series of original themes designed to reflect the musical energy of the decade, drawing inspiration from the production styles and hooks that defined the era.

The package included six core themes, along with mashup versions designed to blend recognisable 90s-inspired musical moments with the station’s branding. These short musical signatures allowed the station to reinforce its identity between songs while maintaining the feel of the music environment.

Inspired by the sound of artists such as Britney Spears, Backstreet Boys, NSYNC and TLC, the jingles helped establish Totally 93.9 as a playful, nostalgia-driven station built around the biggest hits of the decade.