ON THE SLY has worked with MY FM Los Angeles (KBIG 104.3 MYFM) since 2011, helping shape the station’s evolving on-air sound across more than a decade of broadcasting.

As one of the leading Hot AC stations in the United States, MY FM requires a station sound that remains contemporary while reflecting the personality of the brand and its connection with the Los Angeles audience.

Across this long-standing collaboration we have developed custom song intros, themes and audio branding elements designed to support the station’s identity between songs and across its programming.

The work focuses on delivering clear, confident musical branding that sits naturally within the station’s playlist while maintaining a consistent sonic identity in one of the most competitive radio markets in the world.