ON THE SLY worked with BBC Creative to produce a series of radio trails for the return of The Night Manager, broadcast across BBC radio and built around the campaign line “The heat is back on.”

The first trail reintroduced audiences to Jonathan Pine and Richard Roper, serving as a concise recap of the original series and directing listeners to the full boxset on BBC iPlayer ahead of the new episodes.

Subsequent trails developed the tone of the campaign, drawing on the heat of Colombia, the tension of a new conspiracy and the high-stakes world of MI6. Each trail combined dialogue, music and sound design to build tension quickly within short-form radio.

The result was a series of concise trails that reintroduced the story and brought audiences back into the world of The Night Manager ahead of its return.

This project forms part of ON THE SLY’s wider work creating audio trailers for broadcast and streaming campaigns.