ON THE SLY worked with iHeartMedia Seattle on the relaunch of 95.7 The Jet (KJR-FM), developing the station’s new sound as part of a wider brand refresh.

Our role included creating the launch sequence, a full set of station imaging pieces, and a series of musical mashup branding elements designed to introduce the updated format and establish the station’s new tone on air.

The work helped define the station’s identity at launch, delivering a distinctive on-air sound that supported the new brand positioning.

ON THE SLY returned two years later to update and refresh the imaging package, continuing our collaboration with the station as the brand evolved.