Big smiles, big personalities, big music. As The National Lottery came on board as sponsor of The Chris Evans Breakfast Show on Virgin Radio UK, ON THE SLY was commissioned to create new show jingles and musical packaging to support the partnership on air.
Bright, brassy and full of character, the themes were designed to complement the show’s tone and cut through early mornings with a clear “curtain up” moment.
A fun set of jingles that brings the energy of the show into the branding, instantly and unmistakably.
