Jingle Package – 2017

Smooth Radio commissioned ON THE SLY to create a network-wide jingle package rooted in the station’s core sound.

Built around Smooth’s blend of timeless pop, soul and soft rock, the brief was to develop sung themes that feel elegant, melodic and reassuring. Working with experienced songwriters, musicians and vocalists, we produced a suite of rich, harmony-led jingles designed to sit naturally alongside the station’s playlist.

The arrangements leaned into warmth and musical clarity, reflecting the heritage feel of the brand while maintaining a clean, contemporary production standard.

The package provided Smooth with a refreshed on-air musical identity during its broadcast run.

The same musical discipline underpins our work across broadcast and live experiences internationally.