ON THE SLY developed a complete station sound package for Virgin Radio UK, bringing together imaging, jingles, sonics and branded elements across the schedule.

The package supported key programming including The Chris Evans Breakfast Show and Graham Norton at the Weekend, delivering a cohesive on-air sound designed to sit naturally alongside the station’s music and presenter-led output.

Rather than a single jingle package, Play It Loud represents a broader station sound approach – combining musical branding, imaging production and voice elements to create a consistent identity across the network.

This project forms part of ON THE SLY’s work developing radio branding and station sound for major market broadcasters internationally.