ON THE SLY created the show branding for Pete Tong on BBC Radio 1, the globally recognised electronic music programme.

The brief was to continue our relationship with Radio 1 by developing distinctive audio branding that reflected the sound and culture of electronic music while reinforcing the identity of the show across its broadcast and syndicated versions.

The result was a series of custom idents and branding pieces designed to introduce segments and reinforce the programme’s identity across its broadcast and international distribution, capturing the tone and energy of contemporary dance music culture.

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ON THE SLY creates radio branding, jingles, imaging and station sound packages for broadcasters and major market stations internationally.