PARAMOUNT+ LAUNCH — MEXICO CITY DRONE SHOW

To mark the launch of Paramount+ across Latin America, a large-scale drone show lit up the skyline above Mexico City, celebrating the arrival of the streaming platform with imagery drawn from across the Paramount catalogue. The production was staged as Latin America’s largest drone show at the time, creating a striking visual moment for the regional launch.

Working with SKYMAGIC, ON THE SLY developed the musical structure and soundtrack for the aerial performance. The show brought together drone formations referencing iconic Paramount film and television properties, requiring a score that could move fluidly between different worlds while maintaining a clear sense of progression.

The opening sequence was built around original scoring to establish the tone of the launch and carry the drones into the sky. From there, the soundtrack moved through a sequence of recognisable themes and dialogue moments from across the Paramount catalogue, creating a musical journey that reflected the breadth of the platform.

The result was a cinematic launch film combining brand storytelling, aerial technology and music to introduce Paramount+ to audiences across Latin America.

ON THE SLY later developed the soundtrack for the Paramount+ launch drone show at Vivid Sydney, expanding the concept for Australian audiences.

This forms part of our work creating soundtracks for fireworks and drone shows around the world.

 

 

 



CREDITS

Client: Paramount+

Drone Show: SKYMAGIC

Music Direction, Soundtrack Development & Sound Design: ON THE SLY

Location: Mexico City, Mexico

ON AIR
Mexico City, Mexico

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