In 2015, Australia’s Nova Network commissioned ON THE SLY to refresh its on-air sound, building on the musical branding we had originally created for the network in 2013.

Developed around Nova’s fresh positioning, the brief was to evolve the rhythmic, contemporary musical style that reinforced the station brand while keeping the network sound energetic and modern.

Rather than traditional sung jingles, the approach blended elements of modern music production with concise musical themes designed to work naturally within the station’s sound.

The result was a fresh on-air sound that kept Nova’s identity aligned with the pace and style of contemporary pop and dance music across the network.