Ahead of the Carabao Cup Final, Newcastle United and their front-of-shirt sponsor Sela transformed London’s Millbank Tower into a dramatic black-and-white projection celebrating the club’s journey to Wembley.

Working with Pixel Artworks, the projection mapping covered the tower’s façade with a sequence of animated moments featuring Newcastle players, club iconography and highlights from the team’s run through the competition.

ON THE SLY created the sound design and audio production for the installation, developing the audio layer that supported the projection and amplified its scale. The soundtrack combined client-supplied music with bespoke sound design elements, helping underline the visual narrative as it moved from the atmosphere of St James’ Park to the anticipation of Wembley.

The result was a striking urban projection in the heart of London, bringing Newcastle’s colours and story to the capital ahead of the final.

This project forms part of ON THE SLY’s wider work delivering music, sound design and audio direction for live experiences, from projection mapping installations and brand activations to ceremonies and large-scale public spectacles.