ON THE SLY worked with the team at Hubbard Radio to create a new jingle package for 98.9 The Bull (KNUC) in Seattle.

As one of the leading country stations in the Pacific Northwest, the brief was to develop a fresh on-air sound that reinforced the station’s identity while fitting naturally within a contemporary country music environment.

We composed and produced a suite of custom jingles designed to deliver clear station branding between songs while maintaining the pace and energy of the format. The package provided the station with a set of musical signatures that could be used across the schedule to reinforce the 98.9 The Bull brand.

The result was a refreshed station sound built around strong melodic hooks and modern country production, giving the station a confident and recognisable audio identity on air.