When Johannesburg station 947 refreshed its on-air sound for 2019, ON THE SLY was commissioned to create a new jingle package tailored to the station’s Hot AC format.

The package was developed from the sonic approach originally created for Virgin Radio Dubai, adapted to fit 947’s playlist, tone and brand identity. The result was a set of contemporary jingles designed to sit naturally between songs while giving the station a clear musical signature.

Alongside the main station package, ON THE SLY also created themes and IDs for the station’s flagship breakfast show Anele & The Club, supporting the programme’s personality-driven sound.

The project forms part of ON THE SLY’s wider work creating custom radio branding for major market stations internationally.