When iHeartMedia launched iHeart80s on 103.7FM (KOSF) in San Francisco, ON THE SLY worked with the programming team to develop the audio package for the format launch.

The brief was to create a high-energy broadcast sound that captured the character of 1980s pop while introducing the new station with a clear and confident identity.

We produced the launch sequence along with a suite of production elements, including Power-Start song intros, music imagers, mashups and sung IDs. These pieces were designed to establish the station’s tone from the first moment on air while allowing the music to remain front and centre.

The package helped introduce iHeart80s to the San Francisco Bay Area and formed part of the wider rollout of the brand across the iHeartRadio platform.