We created a stripped-back radio campaign to support the release of Matthew Perry’s memoir, Friends, Lovers, and the Big Terrible Thing. Built around excerpts from the audiobook, narrated by Perry himself, the creative centres on his voice as he reflects on fame, friendship and addiction.

The approach is deliberately minimal, allowing the weight of the story to land without distraction, while framing the memoir as a candid, first-hand account. The result is a simple, impactful piece of audio that draws listeners in through honesty and familiarity.