ON THE SLY created the audio branding for Defected Radio, the globally recognised house music show from Defected Records.

Rooted firmly in the culture and energy of house music, the brief was to develop a sonic identity that reflected the label’s heritage while working across podcast platforms, radio broadcasts and digital streaming.

We created a suite of branding elements designed to frame the show — including the opener, transitions and structural sound design that introduce segments and identification throughout the programme.

The approach draws directly on the textures and rhythm of house music itself, allowing the branding to feel authentic to the genre while providing a clear identity for the show across every episode.

The result is a distinctive podcast sound that supports one of the world’s best-known house music broadcasts.