When Danny Howard launched his new Friday night show Radio 1’s Dance Party, ON THE SLY was commissioned to develop the programme’s on-air sound.

Building on earlier imaging created for Danny’s Radio 1 output, the brief was to establish a distinctive identity for the new show as it became a key entry point into the weekend’s dance programming.

The package included a new show opener along with supporting imaging designed to match the energy of contemporary dance music while giving the programme a clear sonic signature.

The result was a confident, club-influenced sound that sits naturally within Radio 1’s output while helping define the identity of Dance Party with Danny Howard.