Coca-Cola’s Christmas campaign is one of the world’s most recognisable seasonal brand moments, bringing the company’s iconic festive imagery to audiences around the world.

For the 2024 campaign, a series of large-scale drone light shows formed part of Coca-Cola’s global Christmas activations, bringing the brand’s most recognisable festive storytelling into the sky across multiple territories. The shows used aerial animation to bring familiar festive symbols including Santa, the Coca-Cola truck and classic Christmas scenes to life in the night sky.

ON THE SLY worked with dentsu and production partners including Dronisos and Fly-By Guys to create the musical score and sound design for the shows.

The brief was to capture the warmth and nostalgia associated with Coca-Cola’s Christmas storytelling while ensuring the music could carry the emotional progression of the aerial narrative. The score blended recognisable festive musical language with original composition and sound design, helping guide audiences through each visual chapter as the drone formations unfolded overhead.

Working alongside the wider creative and technical teams, ON THE SLY developed a score that supported the storytelling rhythm of the show, giving each visual moment its own sense of arrival while maintaining the flow and anticipation expected from a global festive brand experience.

This project forms part of ON THE SLY’s work creating soundtracks for fireworks and drone shows and other large-scale live experiences around the world.