Capital Xtra has a fresh new sonic identity from OnTheSly.

In summer 2022, we developed a new sonic logo for Capital Xtra, bringing new power and musicality to the core on-air branding.

Seamlessly infused by Global’s team of sound designers right across the sound of the station to deliver a whole new audio brand sound for the hip hop and r’n’b network.

Take a listen!

CREDITS

Sonic logo, recording: On The Sly

Production: Ashley Bard and the Capital Xtra sound designers

Client: Capital Xtra/Global

ON AIR

UK

While you're here...

LIVE LOUNGE THEME

BBC RADIO 1, UK

THE SOUND OF MY FM LA

KBIG 104.3 MY FM

PETE TONG SHOW BRANDING

BBC RADIO 1, UK