The ChallengeBrewers Decorator Centres has been a trusted name in decorating since 1904 — a family-run business built on community, expert advice, and care. Their goal? To “make the world a brighter place.” They needed a sonic logo that felt just as warm, welcoming, and vibrant as the in-store experience.
Approach/SolutionWe set out to bottle that feeling — the friendly hello, the expert guidance, the sense of leaving inspired. The result is a sonic logo that moves like a journey through a Brewers store: bright, upbeat, and full of personality.The Sound… we didn’t fake it. To bring the authentic Brewers sound to life, we went behind the scenes at Brewers HQ, recording live sounds with their team and capturing the essence of the brand in its natural environment. These recordings became the heartbeat of the sonic logo, grounding it in real experiences and making every note unmistakably theirs.To share how it all came together, we’ve also created a behind-the-scenes video showing the process of recording and shaping these sounds — giving an inside look at how Brewers’ identity was transformed into music.
The ResultA sound that says: trust that you’re in good hands.
CREDITS
Composition, instrumentation, recording, mixing: On The Sly
Client: Brewers Decorators Centre
