The BBC’s World Service aired a brand campaign in mid 2016 to showcase the excellent stories and content available not only around the world but also in the UK as well.
The radio trail campaign aired on BBC Radio 3 and BBC Radio 4 in the UK and we worked with BBC Marketing & Audiences to deliver trails to reinforce how amazing the BBC World Service is.
Scripting, production, mixing, sound design: On The Sly
Music: Extreme Music
Additional production support: BBC M&A
Client: BBC Creative & Marketing