ON THE SLY worked with BBC Creative to produce the audio versions of Trust Is Earned, a BBC News campaign highlighting the principles and editorial process behind the organisation’s journalism.

The campaign brought together the voices of BBC reporters working across the world, reflecting how stories are gathered, verified and reported. These contributions were brought together in the studio through narration from Clive Myrie, creating a clear narrative thread across the pieces.

Our role was to translate the campaign into audio, building the pieces around the reporters’ voices and narration so the story could be told entirely through sound. The result was a series of powerful audio pieces that reinforced the campaign’s central message: trust in journalism is something that must be earned.