ON THE SLY worked with BBC Creative to produce the audio for the radio campaign promoting the BBC crime drama The Jetty.

Starring Jenna Coleman as rookie detective Ember Manning, the series follows her investigation into a fire in a Lancashire lake town connected to a cold-case podcast and a controversial love triangle.

Using dialogue, voiceover and music from the campaign, we mixed a series of radio trails designed to introduce the series and capture the intrigue of the story through sound.

The work formed part of the wider campaign supporting the programme’s launch across BBC platforms in July 2024.