BBC Sport has launched their Women In Sport campaign to showcase the phenomenal female talent that will be on show at major events this summer.
We Know Our Place repurposes a negative stereotypical phrase and turns it on its head to give a new confident new meaning. Women in sport do know their place, it’s selling out Wembley; it’s on centre court; it’s on podiums; it’s breaking records; it’s on billboards and bedroom walls.
Supporting the TV campaign, our radio trails for BBC Creative take listeners on a whistle-stop journey from Wimbledon to Wembley. Hear the trails across BBC Radio in the UK.
Production, mixing, sound design: On The Sly
Scripting, recording, concept: BBC Creative
Client: BBC Creative