We Know Our Place; women's sport campaign.

BBC Sport has launched their Women In Sport campaign to showcase the phenomenal female talent that will be on show at major events this summer.

 

We Know Our Place repurposes a negative stereotypical phrase and turns it on its head to give a new confident new meaning. Women in sport do know their place, it’s selling out Wembley; it’s on centre court; it’s on podiums; it’s breaking records; it’s on billboards and bedroom walls.

 

Supporting the TV campaign, our radio trails for BBC Creative take listeners on a whistle-stop journey from Wimbledon to Wembley. Hear the trails across BBC Radio in the UK.

CREDITS

Production, mixing, sound design: On The Sly
Scripting, recording, concept: BBC Creative
Client: BBC Creative

ON AIR

UK

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BBC RADIO, UK