BBC MUSIC SONIC IDENTITY
SOUND DESIGN COMPOSITION
BBC Music is the BBC's iconic all encompassing music brand. From Glastonbury to The Proms to music documentaries to superstar performances, BBC Music has got it covered and is one of the most respected music brands in the world.
In summer 2017 we were commissioned to create a sonic identity for BBC Music to be used across BBC Music's promotional and programming output. Harnessing the audience and their passion for music and the emotional connection with live music was our approach to bring this to life in audio.
Check out just one example of how it looks in situ with the associated BBC visuals below.
Music composition, sound design, production, mixing: On The Sly
Client: Guesswork TV (Australia) / ABC