BBC BAXTER - BBC RADIO 6 MUSIC
In April 2019 BBC Radio 6Music transformed their promotional trails to create a groundbreaking set of new personalised to the listener 'dynamic' trails, which change depending on the time of day, location, weather and so much more.
On The Sly worked with the BBC Radio Pop Hub and A Million Ads to create these dynamic trailers which ran on BBC Music's pioneering digital stream in 2019.
These dynamic audio trails also won Silver for Best Station Sound at the 2020 ARIA Awards.
You can hear examples of the trails above and find out more information about the dynamic trails here: https://earshotcreative.com/2019/04/6-music-personalised-trails/ https://www.bbc.co.uk/taster/pilots/baxter
Production: On The Sly, BBC Radio Pop Hub, BBC Creative
Additional Production Support: BBC Radio Pop Hub, A Million Ads, BBC Creative
Client: BBC Radio Pop Hub, BBC Voice, BBC Creative